by Suzanne D. Sparks

Table of Contents

Preface(Download as a pdf file)

Chapter 1. Write for Your Readers
Know Your Readers
What if You Donít Know Your Readers?
Check for Readability
Writing from the Readerís Perspective
Build Reader Rapport
Come to Terms with Gender
Managerís Checklist for Chapter 1
Download pdf file of this chapter

Chapter 2. From Purpose Through Process
Know Your Single Purpose
Writing in Four Stages
Five-Step Revision and Edit
Help for Your Grammar
Managerís Checklist for Chapter 2

Chapter 3. The Power of Words to Express, Not Impress
Make It Clear, Economical, and Straightforward
Avoid Trite Phrases, Clichťs, and Jargon
Accentuate the Positive
Make It Active
Avoid Typographical Excess
Avoid Noun and Adjective Stacks
Choices and Consideration
Managerís Checklist for Chapter 3

Chapter 4. Structure Your Writing to Reach Your Reader
Techniques to Engage the Reader
Traditional Letter Form
Memo or E-Mail Form
Tips for Writing at Chip Speed
Five Formats for Letters and Memos
Managerís Checklist for Chapter 4

Chapter 5. The Power of Visuals, White Space, and Headings
Visuals: Into the Head Through the Eyes
White Space: Making the Most of Nothing
Headings: Signposts and Signals
Managerís Checklist for Chapter 5

Chapter 6. How to Start and Stop
Gaining Attention
Effective Openings
Holding Your Readers
Ending Strong
Managerís Checklist for Chapter 6

Chapter 7. Zero-Based Writing
Move from Assumptions to Perspective
Master Process Writing
Write Clear, Practical Descriptions
Write Simple Instructions
Put It All Together
Managerís Checklist for Chapter 7

Chapter 8. Dealing with Tough Situations
Breaking Bad News
Reacting to a Predicament
Above All, Do No Harm
Turning Negatives into Positives
Competence and Confidence
Managerís Checklist for Chapter 8

Chapter 9. Persuading Your Readers
How to Persuade in Three Difficult Steps
Ten Rules of Persuasion
Use a Problem/Solution Format
Write Powerful Proposals
Managerís Checklist for Chapter 9

Chapter 10. Reports, Reports, Reports
Basics for All Reports
Occasional Report
Activity Report
Status or Progress Report
Formal Report
Evaluating Your Report
Managerís Checklist for Chapter 10

Appendix A. Postscript: Top Ten Tips for Writing Well in Business
Appendix B. Quick Reference to Writing Basics

ISBN for this title: 0-07-071867-9

About the Author

Suzanne Sparks received a Ph.D. from Temple University in Mass Communication and is Accredited Public Relations specialist (APR) by the nationís largest public relations association, the Public Relations Society of America. She currently directs the graduate program at Rowan University and teaches graduate and undergraduate public relations and advertising. She also serves as acting director of The Communication Institute, a consulting arm of the university.

Dr. Sparks consults with major, national organizations such as Wyeth-Ayerst Laboratories, Bell Atlantic Corporation, The American Baptist Convention, and Harron Communications Corporation to provide training and communication services. She recently completed two Schaum publications for McGraw-HillóQuick Guide to Business Writing and Quick Guide to Presentation Skills.
E-mail her or visit her Web page.

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