MANAGER'S GUIDE
TO STRATEGY
by Roger Formisano


Manager's Guide to Strategy
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Table of Contents

Preface (download as pdf file)

Chapter 1. What Is Business Strategy?
The Game of Business
The Power of Business
The Basics of Strategy
An Overview of Strategy Development
A Word About Strategy Implementation and Evaluation
Managerís Checklist for Chapter 1
Download pdf file of chapter 1

Chapter 2. Goal Setting: The First Step in Strategy
Corporate Goals
ďThe Vision Thing"
Constructing a Corporate Vision
Mission Statements
Organizational Goals That Make Sense
Managerís Checklist for Chapter 2

Chapter 3. A Strategy Road Map
Where Is Strategy Born?
Evaluating Current Performance
Environmental Analysis
Industry Analysis
Internal Analysis
So Where Are We Now?
Strategy Formulation
Managerís Checklist for Chapter 3

Chapter 4. Customer Analysis
Basic Customer Questions
Steps in Customer Analysis
Who Are Our Customers? Who Buys from Competitors?
Why Do They Buy from Us? Why Do Some Buy from Competitors?
Can We Meet the Needs of Those Buying from Competitors, Without Sacrificing Value to Our Customers?
What Else Can We Do for Our Customers to Create Value for Them and for Ourselves?
Managerís Checklist for Chapter 4

Chapter 5. Internal Business Analysis
Internal Audit
SWOT Analysis
Managerís Checklist for Chapter 5

Chapter 6. Strategic Choices
Generic Strategies
Positioning
Execution
Classes of Strategies
Managerís Checklist for Chapter 6

Chapter 7. Strategic Thinking: Optimizing Assets
Asset Optimization Asset Categories
Managerís Checklist for Chapter 7

Chapter 8. Strategic Thinking: Core Business Analysis
Core Research
Strategic Development Using the Core Business Approach
Defining the Core
Working the Core
Managerís Checklist for Chapter 8

Chapter 9. Strategic Thinking: Ten Tested Business Strategies
Background
Consolidation
Bypassing
Value Migration
Teaming Up
Digital Delivery
Deep Connections
ASAP
Customization
Mass Market
Fix-It-for-Me
This Is Interesting, but What Do I Do Now?
Managerís Checklist for Chapter 9

Chapter 10. Implementing Strategic Decisions
Strategic Decision Making
A System for Implementing Strategy: The Balanced Scorecard
Change
A Final Thought
Managerís Checklist for Chapter 10

ISBN for this title: 0-07-142172-6



About the Author

Roger Formisano is Professor, and Director of the Center for Leadership and Applied Business at the University of Wisconsin-Madisonís School of Business.

He returned to the University of Wisconsin-Madison School of Business in 2001 after nine years in the private sector. During that time, Formisano affiliated with the Chicago-based, Cochran, Caronia & Co., a full service investment bank focused upon the insurance and financial services industries.

Prior to affiliating with CC&Co., he was Executive Vice President and Chief Operating Officer of United Wisconsin Services, a multi-line, publicly traded insurance company. He founded and served as President of the subsidiary Meridian Resource Corporation.

During his first fourteen years at the University of Wisconsin-Madison, he was Professor of Risk Management and Insurance, served as Chairman of the Athletic Board from 1988-1992, and in 1989 was awarded the Steiger All-campus Distinguished Teacher Award. He has authored over 20 articles in professional and academic journals, and consulted with companies and government agencies, including: General Electric, DEMCO, Inc, Federal Trade Commission, Foremost Guaranty Corporation, and Blue Cross and Blue Shield United of Wisconsin. He currently serves as a director of Integrity Mutual Insurance Company, the Horace Mann Mutual Funds, and the Greater Milwaukee Open PGA Tournament.

He received his BA in mathematics from the University of New Hampshire, and his Ph.D. in business from the University of North Carolina at Chapel Hill.



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