by Roger Formisano
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Preface (download as pdf file)
Chapter 1. What Is Business Strategy?
The Game of Business
The Power of Business
The Basics of Strategy
An Overview of Strategy Development
A Word About Strategy Implementation and Evaluation
Managerís Checklist for Chapter 1
Download pdf file of chapter 1
Chapter 2. Goal Setting: The First Step in Strategy
Chapter 3. A Strategy Road Map
Chapter 4. Customer Analysis
Chapter 5. Internal Business Analysis
Chapter 6. Strategic Choices
Chapter 7. Strategic Thinking: Optimizing Assets
Chapter 8. Strategic Thinking: Core Business Analysis
Chapter 9. Strategic Thinking: Ten Tested Business Strategies
Chapter 10. Implementing Strategic Decisions
ISBN for this title: 0-07-142172-6
About the Author
Roger Formisano is Professor, and Director of the Center for Leadership and Applied Business at the University of Wisconsin-Madisonís School of Business.
He returned to the University of Wisconsin-Madison School of Business in 2001 after nine years in the private sector. During that time, Formisano affiliated with the Chicago-based, Cochran, Caronia & Co., a full service investment bank focused upon the insurance and financial services industries.
Prior to affiliating with CC&Co., he was Executive Vice President and Chief Operating Officer of United Wisconsin Services, a multi-line, publicly traded insurance company. He founded and served as President of the subsidiary Meridian Resource Corporation.
During his first fourteen years at the University of Wisconsin-Madison, he was Professor of Risk Management and Insurance, served as Chairman of the Athletic Board from 1988-1992, and in 1989 was awarded the Steiger All-campus Distinguished Teacher Award. He has authored over 20 articles in professional and academic journals, and consulted with companies and government agencies, including: General Electric, DEMCO, Inc, Federal Trade Commission, Foremost Guaranty Corporation, and Blue Cross and Blue Shield United of Wisconsin. He currently serves as a director of Integrity Mutual Insurance Company, the Horace Mann Mutual Funds, and the Greater Milwaukee Open PGA Tournament.
He received his BA in mathematics from the University of New Hampshire, and his Ph.D. in business from the University of North Carolina at Chapel Hill.
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